It’s a tall order in a world of big business. No wonder, with so much interest by large corporations hauling a growing world of mixed inventory into their silos.
No doubt about it, they fit a part of a mixed marketing strategy, so don’t ignore them! However, concerns on control, pricing, margins and terms mean there is little actual love in these relationships. Hotels have been facing these problems and now have a world of new businesses starting up to help them be in greater control. They even have their own Direct Booking Summit.
What else can be done apart from the usual advice on websites, smart payment methods, correct on-site messaging, great media? Get all these right but think out of the box and focus on the things large companies struggle with. Here are a few thoughts and businesses that can help to ensure the guests come directly to you.