Google’s search algorithms are becoming overwhelmingly complex, making SEO a blindfolded up hill battle. With so many conflicting opinions and advice it’s difficult to maintain consistency when managing SEO on your vacation rental website.
It contains a detailed map of categorised SEO factors which have a positive or negative effect towards your Google search ranking. It’s easy to follow and good to reference when trying to remember the bazillion things you’ve either read or been told in the past.
It’s not very useful if you don’t know what it means, therefore researching each element is important before using it as a reference.